In 2019, Mr. Phil Jordan and his wife, Mrs. Laurey, unfortunately, lost their son Billy when he was just a 5-month-old fetus in the womb. This loss left an indelible emptiness in their hearts.
Subsequently, Phil had the opportunity to meet Mr. Rad Kivette, the CEO of VinaCapital Foundation, and learn about the "Survive to Thrive" program. This program aims to reduce the infant mortality rate by increasing medical capabilities for district-level healthcare workers in remote mountainous areas. It was here that Phil and Laurey chose Vietnam as the place to put their heart and soul into the meaningful Hills4Hearts campaign.